NRL
NEON REP LAB

Sample Urban Fitness Coach Site · KCW Labs

BEGINNER-FRIENDLY · ZERO GYM EGO

TRAIN WITHOUT FEAR.
BUILD STREET-LEVEL STRENGTH.

Neon Rep Lab is a fictional brand created by KCW Labs to showcase a bold, urban fitness coach site. Everything here is sample content for beginners who feel like the gym was not built for them.

View Starter Plans Explore Programs
NO INTIMIDATION

Form-first coaching. No screaming, no “gym bro” energy.

CITY-FRIENDLY

Programs that fit rush hour, late shifts, and real life.

LOW IMPACT

Joint-safe progressions designed for everyday bodies.

Sample neon trainer

COACH (SAMPLE)

JAX VEGA · CPT

Beginner strength · city training · lifestyle reset.

TRAINING PROGRAMS

These tracks are fictional and showcase how real offers could be framed for beginners who feel out of place in typical gym culture.

All programs, names, and descriptions on this page are sample-only and used to demonstrate layout and structure by KCW Labs.

GROUND ZERO

6-Week Confidence Reset

Zero previous experience needed. We start with bodyweight and simple machines — nothing fancy, nothing unsafe.

  • ■ 2x sessions per week
  • ■ Movement fundamentals + breathing
  • ■ “No gym ego” environment
CITY SHIFT

After-Work Strength Blocks

Built for commuters and late-shift workers. Short, sharp sessions that don’t wreck the next day.

  • ■ 3x sessions per week
  • ■ Low-impact conditioning
  • ■ Tension-focused strength training
STATION CREW

Small Group Street Sessions

Max 6 people. Think “mini training squad,” not bootcamp yelling. Shared energy, personal attention.

  • ■ Flexible weekly schedule
  • ■ Progress tracked together
  • ■ Beginner-safe progressions
SAMPLE RESULTS

These stats are fictional, giving you a space to highlight what real clients experience when they train with you: adherence, strength gains, lifestyle changes, and more.

120+

FIRST-TIME LIFTERS GUIDED

87%

3+ MONTH CONSISTENCY RATE

3×

AVG. BEGINNER STRENGTH INCREASE

STARTER PLANS (SAMPLE)

Numbers, names, and details below are not real pricing — they simply show how contrasting plan shapes can live on the page.

ENTRY PLAN

“Ground Zero” Pack

4-session starter bundle to test the waters, meet the coach, and learn the basics without committing long term.

$220

demo pricing · structure only

  • ■ 4 × 60-minute sessions
  • ■ Intro movement screening
  • ■ Basic warmup/cooldown template
MOST POPULAR
ONGOING

Momentum Monthly

Built for beginners ready to see clear change over several months — without going full “athlete mode.”

$320 / month

sample structure · not a real offer

  • ■ 8 in-person sessions per month
  • ■ Form feedback + video breakdowns (demo)
  • ■ Simple at-home supplemental programming
  • ■ Habit check-in prompts
MEMBER STORIES (SAMPLE)

Replace these with real client testimonials, or short videos, for your production site.

“I used to walk straight past the weight area because I felt like I didn’t belong. Now I know what I’m doing and don’t care who’s watching.”

— Sample Client · Ground Zero

“We never did anything reckless. No crazy ego lifts. Just smart reps that made stairs, groceries, and daily stuff way easier.”

— Sample Client · City Shift

“The group felt like a crew, not a bootcamp. Everyone started awkward and we all got stronger together.”

— Sample Client · Station Crew

“I finally have a program that doesn’t fall apart when work gets chaotic. Jax adjusted, not guilt-tripped.”

— Sample Client · Momentum Plan

SAMPLE RESOURCE
BEGINNER FUEL SHEET

Use a section like this in production to offer a simple, realistic meal template. Here, the download is decorative only and does not trigger a file.

In a real build, this button would connect to your email list, private portal, or file host.

WORKOUT CLIP REEL

Sample preview grid

Warmup clip
WARMUP FLOWS
Lower body clip
LOWER BODY
Core clip
CORE WORK
Mobility clip
MOBILITY

Thumbnails can link to YouTube, social reels, or a private library. For this sample build, all tiles are static and exist only to show structure.

BOOK A SAMPLE SESSION

This section is a layout sample for your future booking system. Nothing here submits or stores information — everything is decorative and safe for showcase purposes.

  • ■ 20-minute intro calls (demo)
  • ■ No high-pressure sales scripts
  • ■ Clarity on goals, limitations, and scheduling

In production, this might embed Calendly, SavvyCal, or a custom booking tool integrated with your dashboard.

CALENDAR EMBED PLACEHOLDER
Booking widget would be embedded here.
INQUIRY CARD (DEMO ONLY)

This form is fully disabled and exists purely as a design element. KCW Labs would wire it in a production build.